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​COMMUNICATION DELIVERABLES

POSTERS

  • Using posters to raise the awareness of the Zero Waste lifestyle & Vietnam Zero Waste Alliance.

  • An easy and effective way to deliver the key message to young people. 

  • Offline posters on university campuses aesthetically catch the university student's attention and have them familiarise themselves with the project.

  • Online posters on social media (Facebook) boost the target audience's engagement. 

  • University clubs’ Facebook fan pages collaborating with the project help to promote the campaign widely by using posters.

DAILY POSTS

  • Using posters to raise the awareness of the Zero Waste lifestyle & Vietnam Zero Waste Alliance.

  • An easy and effective way to deliver the key message to young people. 

  • Offline posters on university campuses aesthetically catch the university student's attention and have them familiarise themselves with the project.

  • Online posters on social media (Facebook) boost the target audience's engagement. 

  • University clubs’ Facebook fan pages collaborating with the project help to promote the campaign widely by using posters.

CAMPAIGN VIDEO

  • An interesting way to show the project and hook the audience 

  • The campaign video helps to change youngsters' outlook and habits about the Zero Waste lifestyle.

  • Introduce Vietnam Zero Waste Alliance to gain students' interest.

  • Displaying on TV's campuses increases students’ recognition of this project in universities.

  • Uploading the video on YouTube and Facebook page makes users feel motivated to change their plastic usage and participate in reality activities.

youtube camp vid mockup (1)
video rmit colab
mockup_video_facebook
youtube camp vid mockup
camp_mockup_elevator
mockup_cfshop
mockup_connect

BOOTH EVENT

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  • Show images about the serious harm of plastic waste to the environment.

  • Show "Zero Waste Movement" photos from other countries to prove that "Zero Waste is a trend".

  • QR code to participate in an environment online quiz.

  • Gifts for students such as notebooks, pens, or water bottles, or tote bags.

  • Encourage students to take a picture, post & add a hashtag for supporting our campaign.   

  • Offline activities to directly engage students, enriching their knowledge of environmental issues, and Zero Waste practices. 

TIKTOK 

CHALLENGE

  • Create a challenge named “What's in my bag?” on Tiktok.

  • Share how to join this challenge on Vietnam Zero Waste Alliance’s Facebook page. 

  • An opportunity to receive Zero Waste gifts. 

  • Hashtag #ZeroWasteinUni, #Zerowasteinmybag2020 to easily measure the number of participants.

  • Promote the project “Zero Waste in Uni” quickly and effectively.

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