COMMUNICATION DELIVERABLES
POSTERS
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Using posters to raise the awareness of the Zero Waste lifestyle & Vietnam Zero Waste Alliance.
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An easy and effective way to deliver the key message to young people.
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Offline posters on university campuses aesthetically catch the university student's attention and have them familiarise themselves with the project.
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Online posters on social media (Facebook) boost the target audience's engagement.
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University clubs’ Facebook fan pages collaborating with the project help to promote the campaign widely by using posters.
DAILY POSTS
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Using posters to raise the awareness of the Zero Waste lifestyle & Vietnam Zero Waste Alliance.
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An easy and effective way to deliver the key message to young people.
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Offline posters on university campuses aesthetically catch the university student's attention and have them familiarise themselves with the project.
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Online posters on social media (Facebook) boost the target audience's engagement.
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University clubs’ Facebook fan pages collaborating with the project help to promote the campaign widely by using posters.
CAMPAIGN VIDEO
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An interesting way to show the project and hook the audience
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The campaign video helps to change youngsters' outlook and habits about the Zero Waste lifestyle.
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Introduce Vietnam Zero Waste Alliance to gain students' interest.
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Displaying on TV's campuses increases students’ recognition of this project in universities.
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Uploading the video on YouTube and Facebook page makes users feel motivated to change their plastic usage and participate in reality activities.
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BOOTH EVENT

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Show images about the serious harm of plastic waste to the environment.
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Show "Zero Waste Movement" photos from other countries to prove that "Zero Waste is a trend".
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QR code to participate in an environment online quiz.
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Gifts for students such as notebooks, pens, or water bottles, or tote bags.
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Encourage students to take a picture, post & add a hashtag for supporting our campaign.
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Offline activities to directly engage students, enriching their knowledge of environmental issues, and Zero Waste practices.
TIKTOK
CHALLENGE
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Create a challenge named “What's in my bag?” on Tiktok.
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Share how to join this challenge on Vietnam Zero Waste Alliance’s Facebook page.
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An opportunity to receive Zero Waste gifts.
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Hashtag #ZeroWasteinUni, #Zerowasteinmybag2020 to easily measure the number of participants.
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Promote the project “Zero Waste in Uni” quickly and effectively.